"Perceived Value". I am a very big believer in Perceived Value. Custom-Fit clubs are better than any off the shelf made clubs!  My clubs are valued priced. This value pricing is based on knowledge, expertise, and the customer care service given to each customer. There is an old saying that states "you get what you pay for".  If a club maker sells cheap clubs, then the public is getting cheap clubs. When you buy an off the shelf set of clubs your getting a set of clubs made for Joe Average and paying a high price for the Brand Name. I personally tell my customers that my clubs are better than Callaway, Taylormade, Cleveland, etc, and I tell them why! Then back it up with a performance guarantee (or your money back) and a lifetime warranty.

The best product in my shop is ME! Customers buy Me! Yes, in the end they walk out of the shop with golf clubs, however they buy training, loyalty and experience. They buy the customer care, time that is spent with them one on one to help them play better golf and have more fun. They buy the brand names represented because they trust and believe in the personal care they receive. They cannot get that from off the shelf golf club mfg's.  When you leave the shop it is my name and my reputation that you take to the golf course. 

Most club makers will tell you this is their passion. It is mine too. However, what we must have besides passion is COMPASSION. Yes, compassion for our customers who have tried for many years to play off the shelf clubs and are still struggling. Compassion for those disabled golfers and limited disability golfers who have to suffer because all they know is standard off the rack clubs. Compassion for most lady golfers who are treated unfairly when they go into a big box store. Compassion for a customer when he/she comes to you and says "You are my last hope or I will quit this game". The greatest gift we can give our customer is "Compassion". Because they have been brainwashed by the big marketing campaigns of Callaway, Taylormade, Ping, etc.

The shop is my garage and there is an outdoor hitting area. It is totally custom-fit. No Callaway, no Taylormade, etc. The extra money doesn't drive me, it is the compassion to deliver the best product to each and every customer that walks through the shop doors, and that product will not be Callaway or Taylormade! It will be high quality original designs by Wishon and SK Fiber!!!!!!  I hope you enjoy the web site and don't hesitate to call or email with questions.  ontargetgolf@comcast.net  856-905-7155